Is a digital loyalty card for iPhone worth it for 200 regular customers?

Wallet passes actually work on Apple's standard `.pkpass` format. Under the hood, these passes are hooked up to a web service. Whenever the stamp count updates or you push a promo message, a silent push notification is sent to the device, and the pass asset refreshes itself on the fly. On Android, they work the exact same way via Google Wallet.

We made the switch 4 months ago at our boutique bakery in Hamburg. We were spending 80 EUR a month on card printing, and now we pay 24 EUR a month for the Wallet platform. Out of roughly 200 regulars, 145 switched to the digital pass in the very first month. The 'I forgot my card at home' excuse is officially dead.

Test your scanner at the till before you roll it out. The old-school red single-line laser scanners can't read QR codes off phone screens because of the glass reflection. If you don't have a 2D imager scanner that reads off screens you'll need to grab one for around 40-50 EUR.

Onboarding them is simple: 1) Put a QR code on a small acrylic stand at the counter, 2) Have your staff memorize the line 'Would you like to add our card to your phone's wallet?', 3) Incentivize them by giving two stamps for their first visit when they install the pass.

The monthly fee won't break the bank for 200 people but during rush hours, customers struggling to unlock their phone, running out of battery, or fumbling around looking for the QR code can hold up the line. Make sure to pick a super simple cashier interface so staff don't forget to add stamps during a rush.

3 clear advantages of digital passes over paper: 1) Zero paper waste costs, 2) You can track their last visit date and visit intervals right from the dashboard, 3) You can push custom perks directly to their pass on birthdays or slow business days.

totally worth it. nobody wants to carry around 10 stamped cards in their wallet anymore. tbh apple wallet is completely painless, takes like two taps to add.

Yes, that's exactly how it is with loyalty card app iphone. The harder it is to reverse a decision, the slower you should make it.

I'm writing this so you don't make the same mistake. When making decisions, write down the worst-case scenario too, not just the best.

Do you think this works at any scale? Calculate how many months you can survive without revenue, then halve that number.

If I were you, I'd go this route.

We need to take it step by step. Everyone rushing into loyalty card app iphone gets stuck at the same point.

Let me share my experience. Look where the bucket leaks; pouring water on top doesn't solve it.

Of course, it varies if your situation is different.

Let me speak from the other side; I'm on the supplier side. Changing habits is harder and more expensive than setting up a system.

Correct me if I'm wrong.

I felt relieved reading this answer, so it's not just me. When we decide without measuring, we always end up in the same place.

Correct me if I'm wrong.

Thanks for writing this, that's the right way. A two-week notebook guides you more than a six-month forecast.

Good call starting this thread. When you try to change everything at once, nothing settles.

Processes without records never improve, because you don't know what to fix. Just leaving this note, it might be useful.

Do you think this works at any scale? When making decisions, write down the worst-case scenario too, not just the best.

Proven by experience.

Exactly like that. Trying to do this alone is the most expensive way.

If I were you, I'd go this route.