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How many weeks should a corporate website build take? The agency quoted 3 months, is that normal?

MMehmet C***Member
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#1

We are an automotive supplier with 30 employees based in Bursa. Our current website is around eight years old and no longer reflects our brand identity. Two weeks ago, we sat down with a professional agency for a comprehensive overhaul. The scope we want covers around 18-20 pages: product catalogs, technical certifications, corporate pages, a quote request form, and trilingual support in Turkish, English, and German. The agency quoted 145,000 TL for the project, covering custom design, front-end theme development, and content placement.

But we hit a snag regarding the delivery timeline. The agency wants to put 12 weeks, meaning a full 3 months, in the contract. A few companies I know from the industrial zone told me their corporate sites went live within 4-6 weeks. The agency argues that it involves a custom design, testing a multilingual architecture takes time, and rushing it will compromise quality. We have an international trade fair coming up next quarter, and the site strictly needs to be ready within 7-8 weeks at the latest.

Is a 12-week timeline standard in the industry for a multilingual corporate site of this scale? How can we plan things with the agency to pull this schedule down to 7-8 weeks without sacrificing quality, and what clauses should we include in the contract to prevent delays?

MMetin G***MemberCommunity member
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Most Helpful#2

Short answer: A 10 to 12-week timeline is realistic and healthy for an agency building a custom, trilingual corporate site with close to 20 pages. Corporate projects wrapped up in four weeks are usually slapdash jobs that clone content onto an off-the-shelf theme, with mobile responsiveness and speed audits barely touched.

Compressing this schedule down to 8 weeks in time for your trade fair is possible, but the answer is removing internal bottlenecks, not micromanaging the agency. In web projects, at least a third of the time is lost on client-side approvals and content delivery, not on agency work. If you hand over the German and English technical copy, approved high-resolution product photos, and certificate files on day one without gaps, the project instantly gains two weeks.

On the contract side, tie the timeline to specific milestones rather than a single launch date. Break the process into copy handover, wireframe approval, UI design, front-end development, and content entry testing. Assign a maximum of 3 business days for approvals on your end and set a clear business-day quota for the agency. To mitigate delay risks, add a penalty clause stating that for every calendar week past the delivery date—excluding force majeure and client review delays—a 1% deduction of the total contract value will be deducted from the agency's final invoice. That keeps the agency from pushing your project back without destroying their motivation.

MMelis Y***Member
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#3

Is the agency handling the foreign language translations and technical specs or are you supplying them ready to go? If the agency has to write the copy and shoot the factory photos, even 12 weeks is basically a miracle. If you want to cut down the timeline, take the entire content workload on yourselves and hand the agency a turnkey package.

HHavva Ç***Member
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#4

Split the timeline straight into two phases. Contract for 7 weeks for the first phase launching the Turkish and English pages 1 week before the trade fair. Leave the German version and secondary pages for phase two after the event. That way you show up at the expo looking polished, and the agency avoids rushing out sloppy work in a panic.

SSelim Z***Member
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#5

Last year we contracted out a 16-page bilingual site. The agency quoted 8 weeks, but it took our board of directors 4 weeks just to approve the revisions for the logo and homepage design. The project ended up taking a full 15 weeks. 5 weeks of that delay were entirely due to our own internal sluggishness; it wasn't the agency's fault.

FFerhat E***MemberCommunity member
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#6

An agency quoting 12 weeks probably has 4-5 other jobs going on at the same time. Since they'll only dedicate 10-15 hours a week at most to your project, the schedule gets stretched across 3 months. In reality, the actual net working time spent on it won't exceed 12-15 uninterrupted business days.

BBeyza D***Member
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#7

To make the delay clause crystal clear, have these three rules written into the contract: 1) Your company gets a maximum review period of 3 business days after each delivery stage by the agency, 2) Revision rounds are capped at 2 for design and 1 for coding, 3) A penalty deduction of 0.5% per day applies if the deadline is exceeded.

HHüsniye C***Member
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Doki · Brand identity · 2024

#8

don't push the agency too hard just to make it in time for the trade show, otherwise they'll rush it and deliver a site with a broken mobile layout and you'll embarrass yourself at the expo but if you give design approvals within 2 days and hand over all content ready to go in a drive folder, that project will wrap up in 8 weeks.

MMehmet A***Member
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#9

The exact delivery deadline must be specified in days within the service agreement between the parties, and failure to perform in a timely manner should be subject to a penal clause. However, for legal parity, the contract must also stipulate that any delays resulting from the client's approval process or asset delivery will be added as additional days to the agency's allotted timeline.

İİlhanNew member
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#10

I'm in the same situation, that's why I'm asking. If you get three different answers on a topic, the question was asked wrong.

HHakan C***Member
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#11

Exactly, and not many people know this. Payment schedules should be tied to project phases, not calendar dates.

Correct me if I'm wrong.

EEsra I***MemberCommunity member
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#12

We experienced almost the exact same thing last year. Most time waste accumulates in tasks waiting for approval.

Of course, it varies if your situation is different.

AAyşe K***Expert
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#13

The cheap-looking path usually ends up costing more later. Everyone rushing into how many weeks delivery time gets stuck at the same point.

Any unwritten clause becomes a point of disagreement later, as both sides remember it differently. I'm also curious if anyone does it differently.

AAslı A***ExpertCommunity member
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#14

Absolutely. If I were to add anything: The harder it is to reverse a decision the slower you should make it.

Payment schedules should be tied to project phases not calendar dates. Correct me if I'm wrong.

OOya K***MemberCommunity member
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#15

The cheap-looking path usually ends up costing more later. If scope grows, either time or budget must grow. There is no third option.

Of course, it varies if your situation is different.

JJülide A***MemberCommunity member
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#16

Timely topic.

OOrhan B***VeteranCommunity member
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#17

I'm writing this so you don't make the same mistake. The system lives on after delivery; maintenance is a separate line item.

If I were you, I'd go this route.

ÖÖmer C***Member
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#18

Generally correct, but one part is missing. Code without setup documentation isn't yours, even if you have it.

Proven by experience.

İİlker Y***Expert
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#19

This thread is archived.

ZZübeyde K***Member
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Doki · Corporate website · 2026

#20

the opposite happened to me thats why Im writing then tbh access credentials should be opened in the companys name, not personal accounts.

correct me if Im wrong.

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