I've been selling online software and data analytics courses for two years now. To avoid fixed monthly software expenses early on, I started out with a popular platform that didn't charge a monthly subscription and only took a 10 percent cut per sale. In the first 12 months I did around 34,000 dollars in sales and paid 3,400 dollars in platform fees.
At first glance it seemed totally reasonable; no fixed overhead and I only paid when I earned. But by the end of year one, I hit some harsh realities: I couldn't export my students' email addresses, I couldn't use a custom domain so I was driving traffic to their brand instead of mine, and the platform was promoting competing courses right on my own pages.
How did other instructors handle this transition? Is moving to an independent setup on our own domain (like a WordPress-based stack) really worth the technical maintenance headache?