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I sold my courses on a free platform for a year: The limits and real cost of 'free' course platforms

TTaner V***MemberCommunity member
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#1

I've been selling online software and data analytics courses for two years now. To avoid fixed monthly software expenses early on, I started out with a popular platform that didn't charge a monthly subscription and only took a 10 percent cut per sale. In the first 12 months I did around 34,000 dollars in sales and paid 3,400 dollars in platform fees.

At first glance it seemed totally reasonable; no fixed overhead and I only paid when I earned. But by the end of year one, I hit some harsh realities: I couldn't export my students' email addresses, I couldn't use a custom domain so I was driving traffic to their brand instead of mine, and the platform was promoting competing courses right on my own pages.

How did other instructors handle this transition? Is moving to an independent setup on our own domain (like a WordPress-based stack) really worth the technical maintenance headache?

EElif T***Member
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Most Helpful#2

Short answer: Free or revenue-share course platforms are a practical way to validate market demand, but because they lock you out of customer data, they turn into the most expensive option long term. Moving to your own independent system takes operational effort but it secures your email list, your brand equity, and your repeat sales potential.

The first step in migrating to your own infrastructure is legally bringing your existing audience onto your own list. If the platform blocks bulk email exports, drop links into your video lessons offering a "free cheat sheet" or a "source code repo." Route these links to a sign-up form on your own domain so students opt into your list voluntarily.

The second step is choosing your tech stack. If you don't want to spend time on maintenance go with an independent hosted platform charging a flat 70 to 120 dollars a month. If you want full control and low costs, you can run an open-source LMS plugin on WordPress; in that case a solid 20-30 dollar per month cloud VPS will do the job.

Once you move to self-hosting, don't dump video hosting onto your main web server. Use dedicated cloud video streaming services to protect your content from unauthorized downloads and prevent your server's bandwidth from throttling. The commission you paid on a 34,000 dollar annual turnover easily covers the full yearly cost of an independent setup.

İİlker C***Member
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#3

Whoever owns the data owns the business. "Free" platforms don't see you as a creator; they see you as a free supplier for their marketplace. The day you move to your own site, the middleman disappears. You might see a dip in organic discovery at first, but every student you acquire stays on your list forever.

CCansu K***Member
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#4

The biggest mistake with a WordPress setup is uploading video files straight to your main host. It completely tanks the site. If you keep encrypted videos on an external video cloud and restrict them to your domain, you can train thousands of students smoothly for 15-20 dollars a month.

CCansu V***Member
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#5

Don't shut down the current platform all at once. Release your next course exclusively on your own site. Then, drop a special discount code at the end of the old platform's course saying "Advanced lessons and community access available on our website."

FFiliz Ö***Member
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#6

them holding the email list hostage is total vendor lock-in. they sell courses off your back and if you wanna reach your own student again they chareg u commission all over again. honestly moving to your own site sucks for the first week but you'll breathe easy after.

ZZafer Y***ExpertCommunity member
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#7

When migrating student data, be mindful of the platform's terms of service and local data protection regulations like KVKK. Encouraging users to sign up for your new system on their own terms rather than scraping data externally ensures full legal compliance.

ZZafer K***MemberCommunity member
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#8

Free cheese only comes in a mousetrap and that's exactly how digital course platforms work. Right below the lesson you built, they push another creator's course at half the price under "students also bought."

EEmine A***MemberCommunity member
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#9

How much of that 34,000 dollar revenue actually came from the platform's own search or homepage features? If you drove most of those signups from your own social channels anyway, paying that cut was a total waste of money.

ÖÖmerMember
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#10

I moved to my own domain two years ago. I pay a flat 99 dollars a month for hosting and tools. Just cutting out the commissions put a clean 4,100 dollars back in my pocket in the first 6 months. Plus, with the email automations I set up, I ended up selling my second course to 21 percent of my past students.

LLeventVeteran
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#11

Timely topic.

FFatma Ç***New memberCommunity member
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#12

Good call starting this thread. Start with a small trial; don't commit to everything at once.

If I were you, I'd go this route.

BBurcu S***Member
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#13

There's a common mistake people make when doing this. If the gap between accounts receivable and accounts payable turnover days is widening, revenue won't save you.

Correct me if I'm wrong.

VVildan Ş***Expert
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Doki · Server maintenance contract · 2026

#14

The discussion got scattered, let me summarize. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

KKübra M***MemberCommunity member
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#15

This is exactly what we experienced. The answer varies greatly by industry; there is no one-size-fits-all rule.

Proven by experience.

EErcan T***Member
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#16

I disagree with you on this point. Any unwritten clause becomes a point of disagreement later, as both sides remember it differently.

The longer you delay cutting the team, the more people it affects. Good luck with that.

GGamze K***Member
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#17

I've been down this road, let me tell you. If it's your first time, start small; scaling comes later.

Hope this helps.

KKORİDoki team
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Sentinel#18

I read the thread; most participants are looking at this from the right angle. Just a reminder: what's described here is general information. Don't make decisions without a scoped assessment for your own system.

FFatih G***Member
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#19

I'll try it. The real issue isn't the number, but what it's based on.

Correct me if I'm wrong.

CCeren E***MemberCommunity member
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#20

I agree with this. Looking profitable on paper but having no cash in the bank is very common.

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