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Getting a website built for my car dealership — which items should be itemized in the quote?

KKübra M***Member
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early-stage startup
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Oct 2023
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#1

We've been selling used commercial and passenger vehicles in İstoç Istanbul for 12 years. We currently have 45 active vehicles in our lot. Up until now we've relied on listing platforms, but with listing costs skyrocketing and our desire to build a stronger brand identity, we decided to launch our own website.

Over the past two weeks, we received quotes from three different software companies. They range from 20.000 TL to 110.000 TL. The guy with the lowest bid says he'll just set up an off-the-shelf template and hand it over while the high-end agency talks about a custom admin panel detailed vehicle filtering, and an inspection report module. But the line items in these proposals are so vaguely written that I can't tell what's included in the price and what will get slapped on as an extra fee later.

The site absolutely needs vehicle adding/removing, mileage/damage/insurance claim filters, featured listings management, and mobile responsiveness. When evaluating a quote, which items should be explicitly itemized and detailed in the contract?

İİsmail T***MemberCommunity member
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Most Helpful#2

Short answer: In a car dealership website quote, the design, listing and filtering infrastructure, inventory admin panel, server hosting, and maintenance support must appear as separate line items. If these aren't broken down, a package that looks cheap will end up costing you significantly more for even the smallest tweak down the road.

The very first item that must be clarified in the quote is the vehicle management module. Get it in writing whether the panel comes ready with dedicated fields for make, model, year, trim, fuel type, transmission, mileage, tramer accident records, a diagram for painted and replaced body panels, and a PDF upload for vehicle inspection reports. If the agency is trying to adapt a generic blog or corporate brochure setup into an auto dealership, filtering speeds will crawl even with just 40-50 cars.

The second critical line item is integration or data scraping from existing listing portals. Automated scraping carries legal and technical limitations; if the agency promises "we'll just pull your listings from there," get it in the contract whether this uses an official API or an unapproved workaround, and who bears the responsibility when the source system changes. Even without automated syncing, the listing panel needs to support bulk photo uploads and fast editing.

The third item is hosting, SSL, backups, and annual maintenance fees. Many dealership owners pay 25.000 TL for the initial build, only to face extortionate bills the next year for server renewals or minor bug fixes. The quote should clearly state the first year's hosting costs, a daily backup commitment, and a post-delivery warranty of at least 6 months as separate line items with exact TL figures.

RRecep A***Member
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QA Tester
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Retail
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a company within a holding
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#3

Pay close attention to the filtering architecture. It won't cause issues while you have 45 cars, but once you hit 150, if it isn't built to dynamically serve results without full-page reloads on combined filters (like diesel + automatic + accident-free), the server will freeze up. Ask how the filtering works on the backend in the proposal.

MMerve B***New memberCommunity member
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247
#4

When getting a quote, hand the agency this checklist and make them price each one separately: 1) Interactive body damage visual inspector. 2) Bulk photo upload with automatic resizing. 3) Loan calculator integration. 4) Quick WhatsApp quote button. 5) Annual server and tech support fees.

CCeren A***Expert
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Brand Manager
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chain store
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Aug 2023
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154
#5

Whoever quoted 20.000 TL will most likely just slap your logo onto a $50 template and call it a day. With that kind of setup, the panel breaks the second the server software updates six months down the line, and the dev will be nowhere to be found. Don't go dirt cheap just to end up paying for the whole thing twice.

HHavva B***MemberCommunity member
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#6

We had a custom panel built for our 40-car inventory last year for 45.000 TL. The biggest win was that our photo upload time per car dropped from 15 minutes down to 3. We didn't completely cut the cord with third-party listing platforms, but sending a direct site link to corporate clients noticeably sped up our sales cycle.

UUğur Y***MemberCommunity member
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Jun 2023
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#7

make sure you get the pdf upload field for the registration and inspection reports listed as a separate line item. otherwise they can come back later and say "that's a custom feature, it'll run you another 10k tl," learned that the hard way.

EEfe A***Member
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System support specialist
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Doki · Infrastructure migration · 2025

#8

Are you planning to collect online deposits or take vehicle reservations through the site? If there's going to be a virtual POS payment gateway, that's an entirely separate item covering security, infrastructure, and contracts; ask upfront if it's covered in the price.

GGürkan B***Member
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Business Owner
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Doki · Backup setup · 2024

#9

The contract between the parties must clearly state who retains the intellectual property rights and source code. If the agency locks you into their proprietary system, you won't be able to migrate your site to another server if you ever decide to part ways.

CCeren E***MemberCommunity member
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May 2024
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1
#10

Always ask the pitching agencies for a live demo of a dealership site they've actually built. Log into the backend and try adding a car along with its photos yourself. If it takes you 20 minutes just to list one car, that software is useless to you.

BBurcu B***MemberCommunity member
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264
#11

There's a trap here, let me mention it. Taking notes for two weeks yields better results than a six-month estimate.

Of course, it varies if your situation is different.

TTülay K***Member
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Customer service representative
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chain store
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402
#12

Thanks, this was very helpful. Weekly written progress reports are much more useful than asking for dates.

Of course, it varies if your situation is different.

DDeniz M***MemberCommunity member
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111
#13

This approach has a cost, which isn't discussed. People defend habits, not processes. Resistance comes from there.

If you post the result here, it will help others too.

İİlknur A***MemberCommunity member
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#14

I'm curious too.

YYusuf E***Member
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#15

I felt relieved reading this answer, so it's not just me. Trying to do this alone is the most expensive way.

This is my opinion, I'm not claiming it's absolute truth.

NNevinMember
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Language school
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#16

You're right, I've been down that road too. Payment schedules should be tied to project phases, not calendar dates.

JJülide S***Expert
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#17

I feel the same way. Taking notes for two weeks yields better results than a six-month estimate.

This is my opinion, I'm not claiming it's absolute truth.

MMustafa G***VeteranCommunity member
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Jul 2022
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379
#18

Looking at it as a process the picture changes. Weekly written progress reports are much more useful than asking for dates.

Correct me if I'm wrong.

EEmre K***Member
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Software
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workshop
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1
#19

This is exactly what we experienced. Most time waste accumulates in tasks waiting for approval.

I'm also curious if anyone does it differently.

CCansu V***Member
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Chief Information Security Officer
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Food wholesale
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family business
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#20

There are three things to check when doing this. Don't hesitate to ask; those who don't ask always pay more.

I'm also curious if anyone does it differently.

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